Share what matters to you with your fans. No writing required.
Written by real editors, not AI.
Why a newsletter
Fans love you beyond your results. Share your personality the way you're comfortable with. Here are a few starting points, we'll find the one that sounds like you:
What I wish someone had told me at ten, for the kids chasing the same dream.
The work I'm quietly proud of: my foundation updates and what matters to me.
Read the sample →The cities, the food, the small things that make my life on tour a joy.
Read the sample →The internal journey to becoming a stronger player and a better person.
My other obsession off the court: the recipes I can't live without.
What really goes through my head on a court: the nerves, the noise, the silence.
We bring the ideas and the questions. No pressure, ever.
How it works
Record a 3-minute voice note whenever it suits you — after practice, on the road, between flights.
Real writers, not an AI. Your style, your words, built from your own voice and public interviews. A letter, not a transcript.
Nothing goes out without your sign-off. Then it lands in every fan's inbox.
We manage behind the scenes.
What's on us
Think of it as launching your own Substack — except you never write, design, or manage a thing. No dashboard to check. The rest is ours.
Build a deep bond with the fans who stay — through every stage of your career, and long after the last match.
For your partners
You already have partners. A newsletter puts them right in front of your most engaged fans — somewhere new to show up, with none of the feed competition.
And the transparent stats sponsors can trust: predicted open and click rates for each issue.
Who's behind it
“Your newsletter actually sounds like you — which is rare in the age of AI.”
reader feedback on a letter we wrote
Renata Linin, founder & CEO of TML agency
— and a lifelong tennis player and fan myself.
The promise
We've spent eight years handling the private material of celebrities and influencers. Discretion is the job.
A personalized sample, sent to you within 72 hours.
We'll send your personalized sample within 72 hours to the email you provided.
Questions
Real writers create every issue; no newsletter is generated by a machine. To make sure it sounds authentically like you, we use AI as a tool to help match your tone, based on your public interviews. Nothing goes out without your final approval.
We offer a few plans based on how often you publish. To find the rhythm that suits you, we start with a launch period of a few issues, then you choose the monthly plan that fits. We'll walk you through the numbers on a quick call or a follow-up email.
Fill in the form above with the athlete's name and a topic, and we'll send a free sample. If you'd like it based on a voice message, send that along too. You'll have a draft within 72 hours.
About three minutes, once or twice a month: record a voice note whenever it suits you, then take a few minutes to read the final draft. No writing, no calls, no platform to learn. We handle everything else.
We'll set you up on Substack or beehiiv, the two best platforms out there. If you'd prefer something else, we're happy to discuss options.
Yours, from day one. You set up the account and give our team admin access, so we run everything from there. The platform, the list, the archive: all yours.
Any language your fans speak. We write where your audience is.
Full confidentiality on everything you share with our team, backed by a signed NDA. Voice, photos, materials: used once, for your letter, and never shared, forwarded, or sold. (More in "Your voice, your rules.")
A team of professional writers, editors and marketers with ten years building personal-brand content for creators and talent, including a 3× NYT-bestselling author. Founded and led by Renata Linin.